Roy Osing takes strategic planning to its basics: How big do you want to be? Who do you want to serve? How are we going to compete to win?


OsingI was introduced to Roy Osing by The Globe and Mail Leadership Lab in early 2016.  Roy published an intriguing article about strategy execution – a sweet spot of mine.  We connected and I quickly convinced him to join my podcast series.


Roy is a leading executive in Canadian business and a recognized blogger, speaker, seminar leader, business consultant, educator and personal coach.  His career spans over three decades of singular achievement.


We talked about organizations that are successful and survive versus the ones that struggle, hang on and eventually fail.


“Roy is the author of the BE DiFFERENT or be dead Book Series”


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