I met Sohail Thaker (email@example.com) maybe 10 years ago when I starting working with the IIBA chapter in Calgary. A smart guy, a great presenter and most importantly, a huge supporter of the BA practice. The title of his chapter in the book The BA Book of Mentors is entitled BA 3.0: Thriving in the Marketplace. In it he offers great advice for BA’s to stand up a make a different.
“To thrive, we can no longer be content with being average, delivering average solutions. To thrive, we must embrace our passion and creativity and challenge ourselves and our clients to develop unique solutions that help create a competitive advantage.”
Worth a read. ‘The BA Book of Mentors’ – https://ow.ly/PPTkY. #BAbookofmentors